It works via a headset strapped around the user's forehead, plugging into the iPhone jack.
A state-of-the-art sensor within the device can then read the user's brainwaves through the skull, converting them into digital signals before displaying them in various colours on the iPhone screen.
And as the mind focuses on a particular task the graphics change, indicating the user's level of concentration or relaxation.
The device is the latest in the field of emerging mind-controlled games and devices.
Innovations giant PLX Devices developed the high-tech sensor using technology that has for years been used by doctors to treat epilepsy and seizures in patients.
However, PLX Devices founder and CEO Paul Lowchareonkul said it was a matter of time before such contraptions entered the mainstream.
"The human brain is the most powerful, complex thing in the universe, and for the first time, we're able to harness its amazing power and connect it to everyday technology. With the development of 3rd party apps, the potential for innovation is limitless," the Daily Mail quoted him as saying.
And at $99.99 (around £64) you may need your mind tweeked to buy it.
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