We recently published an article about Tesco opening a virtual supermarket in Korea, now Ocado is trialling the concept in the UK.
The revolutionary virtual shopping wall has been trialled in London and Bristol and now in Birmingham’s Bullring.
Using its popular Ocado on the Go app, customers can purchase any of
the items on display in the virtual window simply by scanning them with
their smartphone.
Jason Gissing, Ocado Co-Founder, said: “We could not be more excited
about bringing our virtual window shopping experience to the Bullring.
Birmingham has long been Britain’s Second City, and with so many of our
dedicated customers living in the area it makes perfect sense to take
our virtual store to their doorstep.”
The trial store will be in the Bullring until August 15.
Ocado first hit the high street last August at the One New Change
shopping centre in central London, followed by a similar installation at
Bristol’s Cabot Circus in November 2011. It was the first time that
Ocado, a strictly online business, had migrated from the internet to
bricks and mortar.
Ocado introduced the world’s first supermarket shopping mobile
application on iPhone in 2009 adding Blackberry and Windows Phone 7
handsets in 2011.
To check out Ocado’s virtual shopping wall for yourself, head down to
the Bullring shopping centre, just don’t forget your smartphone!
Source: The Information Daily
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