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0 Welcome to the future, Virtual supermarkets come to Birmingham [+video]

We recently published an article about Tesco opening a virtual supermarket in Korea, now Ocado is trialling the concept in the UK.
The revolutionary virtual shopping wall has been trialled in London and Bristol and now in Birmingham’s Bullring.
Using its popular Ocado on the Go app, customers can purchase any of the items on display in the virtual window simply by scanning them with their smartphone.

Jason Gissing, Ocado Co-Founder, said: “We could not be more excited about bringing our virtual window shopping experience to the Bullring. Birmingham has long been Britain’s Second City, and with so many of our dedicated customers living in the area it makes perfect sense to take our virtual store to their doorstep.”
The trial store will be in the Bullring until August 15.
Ocado first hit the high street last August at the One New Change shopping centre in central London, followed by a similar installation at Bristol’s Cabot Circus in November 2011. It was the first time that Ocado, a strictly online business, had migrated from the internet to bricks and mortar.
Ocado introduced the world’s first supermarket shopping mobile application on iPhone in 2009 adding Blackberry and Windows Phone 7 handsets in 2011.
To check out Ocado’s virtual shopping wall for yourself, head down to the Bullring shopping centre, just don’t forget your smartphone!

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